For Millennials Environmental Sustainability Means Making a Difference Today
Millennials are known to be very outspoken about climate change, with 76% being “somewhat to extremely concerned” about the impact climate change will have on their quality of life during their lifetimes, and 82% being worried about the impact of climate change on their children’s quality of life (Earth911).
While they express significant concern, their strategies for evoking change are a bit different than that of other generations. In a recent study done by marketing firm The Shelton Group, it was determined that Millennials are actually less likely to recycle compared to other generations.
So how exactly are Millennials lobbying for change?